Klout defines influence as the “ability to drive action. When you share something on social media or in real life and people respond, that’s influence.” Responding on social media includes likes, shares, comments, purchases, etc. The more response you garner the higher your Klout score.
Recently in a casual conversation with Joel Comm, the topic of Klout came up. His initial comment was, “If people don’t think Klout matters, they are kidding themselves. And Kred doesn’t hold a candle to Klout.” However, if you have a great Klout score, your Kred will be high as well. In other words, wake up and smell the Klout.
I started writing the article and put it aside until today when Joel brought it up again on Facebook which gave me the perfect inspiration to finish this.
Why Does Klout Matter?
Klout has an extensive api that brands are buying into. Recently, I received an email from Klout letting me know I had a new “perk” waiting for me. So I logged into Klout to see what perk I “won.” It was a free sample of brownie cookie/chip product. Now I have to admit, I got a little excited that I given a gift. But in rethinking this, I also was asked to tweet and post to Facebook about the perk. So voilà, this brownie company just got a bunch of visibility because of my Tweet.
Maybe you’re asking yourself, why was Laura given this Perk? The answer is my Klout score. Though it’s not as high as Joel’s, it’s well above the average influence score. Klout reports that “Perks are exclusive rewards you earn for your influence. Every day, influencers receive amazing products, discounts and VIP access that is only available to Klout users.”
Where do you think the next wave of marketing is going… into the hands of the individuals. In other words, corporate brands realize that word of mouth marketing online is having a significant influence over purchasing decisions. Influencers are being enticed in a variety of ways to share brand content. So if you want to receive these opportunities grow your influence score.
Benefits Beyond Klout Perks and Paid Promotions
Ok so you can get perks and payment for promotion, is that really enough to warrant activating your own Klout account? Not necessarily. However, if becoming known as a thought leader, media resource, leader in your industry is important, then Klout is important. Klout has become the standard by which everyone is measuring your influence.
To prove my point, Joel Comm, who’s score is 83 at the time of this article, was featured in the Denver Business Journal as one of Colorado’s top social influencers. Take it from Joel who says, “Networking online is all about leveraging your authentic self.” Klout is another way to build your leverage online.
Learn More About Klout
Gina Carr and Terry Brock came out with their book, Klout Matters in 2013. I highly recommend reading it as well as connecting your social media accounts to Klout. Read the book first so you know the best ways to get set up. Gina Carr was the first one to really open my eyes about the possibilities for increasing Klout score.
How is Klout working for you? Please share your comments below.