social media optimizationAre you paying attention to using keywords to optimize your social media profiles and content? Any online marketer will tell you that keywords still play an important part of your SEO. This also applies to social media not only for the search engines like Google, Bing and Yahoo to find your social media content, but for those searching within the networks. In addition to SEO, SMO (social media optimization) is becoming more important as the data is revealing.

Are people really using Social Media for Searching?

B2B Community summarized results from the recent Forester Research report entitled
“How Consumers Found Websites in 2012” with some important findings about who’s using social media as a search tool. According to B2B, the report indicated that 50% of 18-24 year olds and 43% of 24 to 32 year olds are using social media as their main internet discovery resource. More importantly, one-third of Americans are using Facebook and Twitter for discovery. I know I do when looking for certain content.

Although the numbers of social searches may not be astronomical, they are impressively increasing. While the popularity of using search engines dipped by 7% since 2010.

Every social media network has a search feature. Be sure you are optimizing your profiles, bio, descriptions, summaries, and content with keywords and hashtags (where appropriate).

Every day I hear stories of clients who are being found through social media. Having an integrated marketing strategy that combines the power of your website, keywords, SEO and SMO, can very well bring you more leads. Let us know who is finding you through social media.