How Traditional Media Does Social Media Right

When you think of journalists and reporters, you don’t usually expect them to be sitting at an educational conference learning about social media. However, with social media’s complex and dynamic landscape, it actually makes sense. How else are the world’s current events specialists supposed to keep up? In March I bumped into Kimberly Hunt, veteran […]

Take Your Online Connections Offline with CityHour

Ever since the beginning days of modern social networking, I have said, the best way to capitalize on social media is to take your online connections offline. Now a new app is providing a slick way for that to happen intentionally. Up until now there has not been an efficient way to find people who […]

Why Klout Matters According to Joel Comm

Klout defines influence as the “ability to drive action. When you share something on social media or in real life and people respond, that’s influence.”  Responding on social media includes likes, shares, comments, purchases, etc. The more response you garner the higher your Klout score. Recently in a casual conversation with Joel Comm, the topic […]

How To Request LinkedIn Recommendations From Connections

In order to receive killer LinkedIn recommendations you need to know how to request them from within LinkedIn. Here’s a quick tutorial on how to find the “Request a Recommendation” section from within your profile. Keep in mind that you must be a first level connection with someone first before requesting a recommendation from them. […]

Social Media Etiquette: Do’s and Don’ts

Whether you’re using social media for business or personal use, it’s important to know the rules of the road. I’m always amazed at how people feel compelled to act completely opposite of what they would do in real life (IRL).  It’s almost as if some alter-ego is coming out. That being said, social networking is […]

Best Times To Post on Social Media Infographics

One of the biggest questions I get when implementing a social marketing strategy is, what are the best times to post on social media. The answer is it depends on the network and on your audience. Oh and by the way, this can change from season to season and research resource to resource. In a […]

How To Get Great LinkedIn Recommendations

LinkedIn is the best social media platform to present your professional history along with endorsements.  No matter what line of work you’re in, having glowing recommendations throughout your profile will serve you well. For example, when a client or potential employer asks you for references you can point them to your LinkedIn profile. All Recommendations […]

3 Great Ways to Do Keyword Research

Listening to SEO experts about Google’s Panda and Penguin changes, most say superior content is going to get you ranked better than using blackhat, backlinking and other questionable techniques. Being a supporter of high quality content online, I was excited to hear that. So how do you determine what kind of content is valuable and […]

Why Consider Mobile Marketing: Mobile Statistics Infographic

This infographic demonstrates the mobile explosion. If you’re not thinking mobile marketing, these statistics presented by Eric Qualman in his Mobilnomics video (view under infographic), will give you pause to reconsider. Please Pin this image if you like it Mobile Statistics from @EricQualman of Socialnomics Mobile phones outnumber the number of people on planet Earth. […]