by Coach Laura | Jan 24, 2015 | Social Media, Social Media Marketing
Social media for 2015 is going to be bigger than ever. Robert Imbriale interviewed me at the end of 2014 on all things social media. I shared what’s hot for 2015. The discussion included everything from social advertising to video, plus user generated content...
by Coach Laura | Jan 6, 2015 | Marketing, Social Media Marketing
Ryan Charles is a Classic Millennial open and creative guy with advice on how to market to Gen Y. Ever since I met him over a year ago, I noticed his fun loving attitude and highly sociable nature. So when he mentioned to me that he was asked to help with marketing to...
by Coach Laura | May 23, 2014 | Small Business Success Coaching, Social Media, Social Media Marketing
Every year since 2009, Michael Stelzner, founder of Social Media Examiner has conducted social media study with marketers to find out the impact of social media on their business growth. As far as I can tell with all indicators, social media for business is on the...
by Coach Laura | Apr 14, 2014 | Social Media, Social Media Marketing
Klout defines influence as the “ability to drive action. When you share something on social media or in real life and people respond, that’s influence.” Responding on social media includes likes, shares, comments, purchases, etc. The more response you garner the...
by Coach Laura | Feb 24, 2014 | Social Media Marketing
One of the BEST run conferences I attended last year was Social Media Marketing World. Event planners have a huge challenge to meet the needs of masses of people, and Michael Stelzner and his team pulled it off incredibly well for their first major event. Having more...
by Coach Laura | Feb 12, 2014 | LinkedIn, Social Media, Social Media Marketing
In order to receive killer LinkedIn recommendations you need to know how to request them from within LinkedIn. Here’s a quick tutorial on how to find the “Request a Recommendation” section from within your profile. Keep in mind that you must be a...
by Coach Laura | Aug 19, 2013 | LinkedIn, Social Media, Social Media Marketing
LinkedIn is the best social media platform to present your professional history along with endorsements. No matter what line of work you’re in, having glowing recommendations throughout your profile will serve you well. For example, when a client or potential...
by Coach Laura | Aug 12, 2013 | Business Coaching, Small Business Success Coaching, Social Media Marketing
Get Beyond the Noise on Social Media Social media, like any media platform, is a crowded and noisy place where making meaningful connections is an art that can be learned mastered with a few simple steps. Once you understand how to use the medium you have a canvas on...
by Coach Laura | Aug 3, 2013 | SEO, Social Media Marketing
Are you paying attention to using keywords to optimize your social media profiles and content? Any online marketer will tell you that keywords still play an important part of your SEO. This also applies to social media not only for the search engines like Google, Bing...
by Coach Laura | Jul 9, 2013 | Business Coaching, Customer Service, Marketing, Small Business Success Coaching, Social Media Marketing
For the second year in a row, I’ve been honored with a nomination for the Small Business Influencer Award 2013. This year it has inspired me to take a look at how one becomes a business or person of influence and what the value of that is. Over the years of...
by Coach Laura | Jul 1, 2013 | LinkedIn, Online Tools and Apps, SEO, Social Media Marketing, Social Media Strategy
Listening to SEO experts about Google’s Panda and Penguin changes, most say superior content is going to get you ranked better than using blackhat, backlinking and other questionable techniques. Being a supporter of high quality content online, I was excited to...
by Coach Laura | May 13, 2013 | Mobile Marketing, Social Media, Social Media Marketing
This infographic demonstrates the mobile explosion. If you’re not thinking mobile marketing, these statistics presented by Eric Qualman in his Mobilnomics video (view under infographic), will give you pause to reconsider. Please Pin this image if you like it...
