With electronic readers growing in popularity the business implications are truly significant. Readers including Amazon’s Kindle, Barnes & Noble’s Nook, Sony’s eReader, and the iPad are quickly reaching a critical mass amongst avid readers and early adopters.

Thanks to Daniel Hall of Real Fast Book Program and Denise Wakeman, I have wonderful news about why you should publish your books on Amazon for Kindle. Kindle owners are typically individuals who have discretionary income. In fact, 44% of Kindle owners earn $80,000 or more a year and 27% of them have a Masters degree. So they are craving valuable content and ready to buy.  You may not know this, but Amazon recently stated that Kindle books are currently outselling hardcover books.  Next year the New York Times will be tracking sales of ebooks too. That may have something to do with the fact that ebook sales are up 190% over a year ago.

Having your name and content on Amazon, makes you more findable to people looking for your solutions to their pressing issues. In fact you get to post a complete author’s bio page when you publish ebooks on Amazon. Plus, it’s a really quick and easy process.

In order to publish online you a these simple elements:

  1. An Amazon account
  2. MS Word or other word processing document that can produce a .doc or .docx document
  3. Your valuable text content
  4. An image to create a book cover

Develop Your Content

You have a wide scope of knowledge in your head. When you write, you can create small written pieces and publish them as ebooks. After all there are no minimum pages required for binding and no one can visually see the thickness of the book. Plus, if you create lots of small ebooks, then you can cast a wider net so to speak. Each ebook or product you put out on the internet is like putting a fishing line. The more products you have out, the wider your net. Kindle books allow you to have lots of lines in the water working for you night and day bringing you visibility and opportunities to get clients. Plus, your credibility factor is increased simply by having your written material on Amazon.

Here’s a great idea that I once again got from Denise Wakeman and Daniel Hall: How about turn a blog post or series of posts into a Kindle book!

In your content be sure to include social proof aka testimonials, case studies and/or a list of results you helped people create.

To build rapport and more credibility tell your story. Share why you are qualified to help them and what you are going to help them do.

Finally, be sure to include a way people can contact you and/or purchase from you. This is a very simple way to build in a profit center within the Kindle Book. For example, at the end make an offer and include a link, email or phone number for people to get your personal help, another product or hire you to speak. This lets people know how to follow up with you to get more of you. Bottom line, if you don’t have profit centers built in, you won’t make as much profit as you could.

Develop your Cover Image

  1. Get your image. You can use a nice photo of you that is relevant to the book or buy some Royalty free stock images www.powerpointpix.com (www.bigstockphoto.com)
  2. Place the image between the title and the subtitle on the Word document. Don’t get too fancy. Start simple and master it.
  3. Take a screen shot with either your Print Screen button or a free software like Snapashot (http://nicekit.com)
  4. If you Print Screen this, paste it into PowerPoint (you can edit the image there) and save it as a jpg file.
  5. Make sure the longest side is greater than 500 pixels. 1280 pixels is preferred.
  6. Save it in either jpeg (.jpg) or tiff (.tif) file as your cover image.

Load Your EBook

Log onto the Digital Text platform

  1. Sign in at http://dtp.amazon.com
  2. Click Add a New Title. Include subtitle by putting a colon after the title and filling in the subtitle there.
  3. Skip Series Title and Edition
  4. The Description is very important. It is where you sell your book. You have 4,000 characters to do so. Make sure it is keyword rich. Can make it like a sales letter. Use all the characters you can.
  5. Choose Contributors – put the first and last name in the first name field and place “at www.yoursite.com” in the last name field.
  6. Language = English
  7. Publication Date  -leave it blank if your content is evergreen. (do not put in here unless your material dates quickly). Don’t want to deter people
  8. Publisher – www.yoursite.com or whoever publishes this.
  9. ISBN – use it if you have an extra one. If you have a previously published book, do not use the same ISBN number for the kindle.
  10. Indicate if Public Domain Work or Not
  11. Add categories – use all 5 – General, Reference/Handbook and Manual are good options to include if they apply.
  12. Fill in keywords/search terms so that Google and other search engines to find your book.
  13. Upload Product Image – very important to make sure you have an image.
  14. Book content – Enable Digital rights management – makes it more difficult for the Kindle book to be shared. If it is a seminal work you are charging a lot for, I would enable it. If you are primarily using it to allow people to share it, Don’t enable it.
  15. Upload your book (preferably in a .doc or .docx format)
  16. Rights – worldwide
  17. Royalty Rights
    a.       35%  royalty for $0.99 -$200 Public domain is only available
    b.      To earn 70% book must be priced between $2.99 and $10
  18. Confirm

It takes about 12 hours to be reviewed and put on Amazon. You can also un-publish, edit, re-upload at any time.

Share your e-books with us.

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